Our friends often wonder why in the world we enjoy doing infomercials. It’s a legitimate question. After all, the industry does have a bit of a used-car salesman image, which is sometimes well deserved. The reason, we enjoy it, however, is that it can be the ultimate example of the American Dream… all wrapped up in thirty minutes or less.
Where else can someone come up with a great idea, put it in front of millions of people and potentially create millions of dollars in sales in a few months? Couple this with the relatively low cost of launching an infomercial, the immediate sales feedback, and the addition of interactive and social media strategies, and you have the recipe for success.
So what’s not to like? If you look at the industry success rate, only 1 in 10 infomercial products will actually succeed. That’s just 10%, which we thought was a bit ridiculous. You have to remember, however, that those numbers include products launched by amateurs, and unscrupulous companies and producers, who will jump at the chance to produce any infomercial for any product. At the Random Agency, we approach things from a completely different perspective, and select our products very, very carefully. The result? A 90% success rate.
With that type of record, which is unmatched in the industry, you can see why companies like Disney, the George Foreman Grill, Marie Osmond, the Juiceman, and many others have turned to the Random Agency. We have a unique approach, a tireless dedication to our clients, tremendous instincts, and the results to prove it.
In the end, we stand by, ready to help. Whether it’s an inventor with a new product or a Fortune 100 company seeking to quickly and effectively expand sales, we know exactly what we’re doing, and we can help you capture success.
We are fortunate to live in a nation where anyone can achieve success simply be coming up with a new idea. When my friends ask me why we enjoy doing infomercials, I simply reply that we love helping people live out their American Dream. What could be better than that?